Fruit of the Loom

Grab Life by the Underwear

Pitch/Print

Pitch work done while at Grey NY. Created look and feel that highlighted RTBs of Fruit of the Loom. As well as concepted ideas that featured a sponsored underwear run, NSFW underwear filter, and Underweargram (I know it’s just as tempting as it sounds). Because sometimes you just need to “grab life by the underwear.”