IBM + Adidas

AI Cognitive Experience

IBM Watson + Adidas

AI Cognitive Experience

Adidas came to Havas to rethink the shopping experience through the lens of IBM Watson and cognitive AI.

Utilizing personality insights and Watson touch points, we created an experience that provided targeted content and products. As part of this, Watson creates a unique personality mark based on the user's social imprint. The prototype was developed and designed in an agile function with 3 one week sprints for UX, Design, and Dev.