A three month pitch done while I worked at Grey NY. We won the business and created the look and feel, as well as digital and out-of-home experiences that evoked “travel brilliantly.”
Digital: gamification of the membership rewards program, making earning Marriott points as simple as a check-in, and rewarding patrons with redeemable products found in airport vending machines. We also created a brand anthem that echoed the idea of "travel brilliantly."
Look: a gem-like compass that became a brilliant guide in travel. After the pitch the topographical map became the anchor to the look and feel.