Three month pitch work done while at Grey NY, which won the business. Created look and feel, as well as digital and out of home ideas that help “travel brilliantly.”
Digital: Gamification of the membership rewards program. Making earning Marriott points as simple as a check-in and rewarding patrons with redeemable products found in airport vending machines. As well as brand gestures found in airports and hotels. Plus the integration of instagram onto Marriott site.
Look: A gem-like compass that became a brilliant guide in travel. After the pitch the topographical map became the anchor in the look and feel.