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Marriott

Marriott

Travel Brilliantly

Rebrand/Broadcast/Print/Digital/Social

A three month pitch done while I worked at Grey NY. We won the business and created the look and feel, as well as digital and out-of-home experiences that evoked “travel brilliantly.”

Digital: gamification of the membership rewards program, making earning Marriott points as simple as a check-in, and rewarding patrons with redeemable products found in airport vending machines. We also created a brand anthem that echoed the idea of "travel brilliantly."

Look: a gem-like compass that became a brilliant guide in travel. After the pitch the topographical map became the anchor to the look and feel.