Billy Reid

Eponym worked with Billy Reid for almost 2 years creating an eyewear collection that featured impeccable craftsmanship. The highlight of the collection was a set of buffalo horn frames that came in a custom Amish-made box that was burned with a Shou Sugi Ban technique. To help tell this story, my team and I went down to Florence, Alabama during Shindig, Billy's annual music and food festival. We hung out and interviewed some of his friends wearing the collection and, after over 200 miles of driving and hours of interviews, we launched Billy Reid Eyewear with "Shindig Stories." 

Billy Story


Texas Gentlemen


RC Hagans




Del McCoury