Website Redesign/Content Audit
IBM Blockchain is one of IBM's major plays in the secure transaction industry inspired by the success of Bitcoin. By taking the technology of Bitcoin (a secured system of ledgers) and applying it to enterprise, a seamless faster transaction can take place. After a lackluster website launch, IBM came to Havas to refresh the site to be IBM V18 compliant (IBM design standards) and create a new look and feel.
The design features aerial shots of groups of people working with a chain design element that is ownable and showcases the humanity behind the technology.