Break Lunch Block
Olive Garden was launching lunch and needed a platform targeting millennial professionals. Introducing “Break Lunch Block,” a campaign aimed to help break that 12pm lunch block of where to go. With up to 70 lunch combination, obviously Olive Garden is the place to go with your friends, family, and work family.
Along with a spot that was shown on TV and digital, came an accompanying campaign hub that featured a talking meat ball, ironic
stock image e-cards, and a lunch flash sale.
Over 250,000 views on YouTube
Over 600 shares on Facebook
Over 3000 likes on Facebook
and had a non food forward spot that featured a “jerky hole” punchline
Lunch Block Microsite